Benefits of Building Strong Brands

1. Increased revenues and market share
2. Decreased price sensitivity
3. Increased customer loyalty
4. Additional leverage with vendors and retailers (for manufacturers)
5. Increased profitability
6. Increased stock price, shareholder value and sale value
7. Increased clarity of vision
8. Increased ability to mobilize an organization's people and focus its activities
9. Increased ability to expand into new product and service categories
10. Increased ability to attract and retain high quality employees